In the world of citrus growing, from time to time a variety appears that breaks all traditional schemes. At Citrofenix we have the privilege of exclusively marketing HW007, an early mandarin that under the Halloweena brand is redefining what we expect from a citrus fruit in autumn . Its freshness and morphology make it completely unmistakable on any shelf.
The first thing that captures the consumer’s attention is its impressive physical appearance. Unlike traditional round clementines, the Halloweena variety has a more flattened shape and a very marked segmentation . If we add to this its particular striped skin, the result is a fruit that is visually reminiscent of a small pumpkin. This external morphology is no coincidence; it is its distinctive feature and what makes it a unique product.
The purpose: Replace sweets with fresh 🍊 fruit
The marketing of HW007 is not only an aesthetic issue. At Citrofenix we have a clear mission: to take advantage of this specific autumn commercial window to promote healthy habits . Halloween is strategically linked to the Halloween period to offer a real and fun alternative to industrial sweets.
- Fun for kids: Its resemblance to a Halloween pumpkin makes it the perfect snack for themed parties.
- Healthy alternative: It is an exclusive product that seeks to replace traditional sweets with high-quality fresh fruit.
- Differentiation on the shelf: Its shape and marked segmentation position it as a clearly distinctive product compared to the competition.
Exclusive cultivation on our farms in Huelva
This jewel in the crown is grown taking advantage of the unique natural environments of our estates in Huelva. Both in the 14 hectares of El Almendral in Aljaraque and in the 25 hectares dedicated to citrus fruits in La Cañada del Pilar in Lepe, HW007 receives the necessary care to develop its own personality .
As it is a variety aimed at such a specific commercial window, its harvesting and distribution are taken care of in detail to ensure that it reaches the market with maximum freshness. Halloween is the perfect example of how agricultural innovation can come together with a social purpose: to bring health, fun and flavor to the tables during the fall. Are you ready to discover the tangerine that wanted to be pumpkin? 🎃✨
